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Meridian mobile under the flagship of FLY has just launched two new mobile phones into the Indian market - the Fly SX 230 to the latest addition to the “SEXY” series range and E310 ATTITUDE to the “ENTERTAINMENT” series range of Fly mobile Phones.

“Fly is strategically positioning a series of branded designer mobile phones in Indian market. Our phones are exclusively designed keeping in sync with today's style-conscious generation, who are continuously looking for quality, performance and user-friendly handsets in one package. While the mobile phones are reasonably priced, they still flaunt best in class, features and stunning looks and are very responsive and user friendly.” added Rajiv Khanna, CEO, Meridian Mobile, India Operations.

The Fly SX 230 is a light weight (87g) slim slider mobile that's equipped with the following features:

    * 262K colors TFT LCD  with a 176 x 220 pixel resolution

    * 1.3 Megapixel CMOS Camera,

    * Bluetooth with A2DP, USB 2.0

    * MP3 Playback & Ring tones

    * GPRS

    * Micro SD card support

The second mobile, the FLY E 310 ATTITUDE is also a slider but comes with a touch sensitive navigation system and what Fly is also calling “Touch Flo” technology. Sound familiar? Of course it's possible HTC has willingly allowed them to use their UI, but we have no confirmation on the same. The mobile has also below features:

    * a 2.4-inch TFT Touch Lens Display

    * 3.2 megapixel autofocus camera

    * Bluetooth with A2DP, USB 2.0

    * MP3 Playback and Ringtones

    * EDGE/GPRS Enabled, Preloaded link to YouTube and Facebook

    * Micro SD card support (up to 8GB)

    * TV Out

The Fly SX 230 is priced at Rs. 5000 and the higher end Fly E 310 ATTITUDE will cost Rs. 10,999.