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The Nokia 2710 Navigation Edition, the company's most affordable Nokia Maps loaded, GPS-enabled phone has been unveiled.

The new phone is expected to be popular in the developed and developing world alike and has been developed with urban environments, small towns, as well as rural areas in mind. Incorporating straight line navigation with the assistance of an integrated digital compass, it also includes turn-by-turn driving navigation with full voice guidance.

With the clear trend towards providing location based services to mobile phones, customers can use a single device for both communication and navigation. When bringing this experience to new markets, you need to make sure the experience is locally relevant. With Nokia Maps, Nokia provides the broadest navigation coverage of any competitor and we continue to add new countries all the time.

As the cost and availability of data connections is sometimes limited, relevant maps are included on the device to ensure that even if there is no access to an internet connection, the device can still be used.

The estimated retail price of the Nokia 2710 Navigation Edition will be EUR 110 and it should start sales in the second quarter of 2010.