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LAVA International has unveiled its new handset A9, loaded with advanced multimedia features and latest technologies. LAVA has entered the arena of mobile phones with handsets which have ability to stand out of the crowd.

As the craze for getting the latest and coolest devices in the market heats up and each manufacturer is upping the ante to give customers the best set of mobile experiences, LAVA International also decided to get its customers smiling by providing a power packed handset which will appeal to trendy and tech savvy customers.

This mobile is designed for style conscious consumers who are active on social networks. LAVA A9 is a small mobile computer with silver cues featuring a 2.4 inches TFT display. The product gives the user a truly personal internet experience in a compact handset. With many other different applications and services available in LAVA A9 like high speed web access facility, media player, games, will create a buzz in the market with its astonishing features that will take the company to newer heights.

The Java embedded games, 3.2 mega pixel camera and advanced connectivity options with utility applications like nimbuzz and opera mini are the standard features of this handset. LAVA A9 is a small, sleek gadget compliments new style segment.

* A 9 has a dual SIM feature

* 2.4 inch screen

* FM radio and Recording

* MP3 / 4

* Wireless application protocol (WAP)

* GPRS

* Available colors: Silver & White

* JAVA Enabled, Email

* GAMES

* Contacts back up

* Nimbuzz / Opera Mini

Lava A9, an elegant phone at Rs. 5999 /- is drawing everyone whether it is young college going or a professional with features like social networking and web chat applications. Sporting a distinctly youthful design and mid range functionality, LAVA A9 have lucrative features which makes it stand out of the crowd.

According to Mr. Praveen Srivastava, Head Sales and Marketing, "The next generation internet is redefining the way we use and experience the internet. Web blogs, uploading pictures and videos on sites where one can share and comment, swapping and remixing of playlists, photos, videos, search, shopping, news – its made possible on LAVA A9 and now the phenomenon of online social networking, where users can catch up with old friends and make new ones while updating them of their lives by posting snappy comments."

The reasons why these handsets have became so popular, assert mobile device vendors, are the fact that they provide users the most natural way to interact with their phones. From selecting contacts, dialing numbers and typing mails or SMS on LAVA A9 is an extremely fast and efficient input system.

Commenting on coming up with a handset like A9, Mr. S.N.Rai, Co-Founder & Director said that, "Mobile telephony had just started creating cripples in Indian mobile industry. Stylish appeal along with aspirational positioning had ensured that was a run away hit even in India. Having climbed the success ladder too fast, LAVA is becoming thorough thinker and has cracked the code of the secret way to the hearts of the Indian customers. And that cracked code is LAVA A9."

LAVA A9 has been designed for younger, tech savvy, fashion conscious consumers. These handsets are supported by hi-end utilities which make them one of the best devices. These multimedia phones are equipped with sophisticated looks and design. More than communication gadgets, they have become a style statement to an extent.