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Sony Ericsson Launches Xperia X8: Most Entertaining Smartphone

Friday, July 16, 2010 Posted by John
Sony Ericsson Xperia brings consumers the best communication and entertainment experiences, delivered in a collection of smartphones to give consumers choice in size and style.

The Xperia X10, X10 mini and X10 mini pro smartphones will all receive software upgrades during their lifecycle to improve performance and add new communication and entertainment experiences. From Q3 2010 onwards, the Xperia X10, X10 mini and X10 mini pro smartphones will be upgraded to run on the Android 2.1 operating system in selected markets. The Xperia X10's position as the best multimedia Android smartphone will be strengthened through the addition of HD video recording as part of the same Q3 upgrade. A further upgrade to the Xperia X10 in Q4 will make it possible to connect wirelessly to and display content on your television and enhance the Timescape and Mediascape applications.

Xperia smartphones add best-in-class entertainment on top of smartphone fundamentals such as applications (apps), maps, email and fast internet connection to create the most entertaining smartphones. The Xperia X10 is the flagship of the Xperia collection and has an 8.1 megapixel camera and 4-inch screen for best in class multimedia creation and viewing. Signature applications such as Mediascape and Timescape help you to organise content and bring your multimedia and communication alive.

In addition to features and applications, design is essential to the entertainment experience. Sony Ericsson’s human curvature design philosophy is applied across the portfolio to package the technology into products that look and feel great. Using design innovation, Sony Ericsson makes the Xperia smartphones available with a choice of size and style.

Steve Walker, Head of Product Marketing at Sony Ericsson, commented, "Sony Ericsson's vision is to be the communication entertainment brand. We are focusing strongly on the smartphone market and specifically on creating the most entertaining smartphones. Sony Ericsson is uniquely positioned to do this thanks to our experience in creating Walkman and Cybershot phones and the strong collaboration with our parent company Sony."

Today Sony Ericsson announces the Xperia X8, which will build on the success of the X10 and the mini products and extend the most entertaining smartphones collection to an even broader audience.

Introducing the Sony Ericsson Xperia X8
The Sony Ericsson Xperia X8 is a great entertainment smartphone that extends the appeal of the Xperia collection to new market segments. The user interface is similar to that of the Xperia X10 mini, with the four-corners that give easy one hand use and can be customised for one touch access to your favourite applications. The Xperia X8 also includes Timescape for easy access to all your social networking and the infinite button for one click access to a world of content. The open Android operating system delivers great smartphone functionality and access to thousands of applications on Android Market. Timo Maassmann, Product Marketing Manager for Xperia X8, said, "We are delighted to be able to bring the full experience of our XperiaTM smartphones to new consumers by delivering a fully featured device at a more accessible price point."

The Sony Ericsson Xperia X8 is perfect for enjoying multimedia entertainment. Whether it's a game from the Android Market, the latest funny clips on YouTube or browsing the web, the 3-inch screen means you won't miss a thing. Discover and download songs from PlayNow, then listen to all your music using the 3.5mm headphone jack. If you are feeling more creative, there's a 3.2 MP camera and video recording functionality.

Sony Ericsson Xperia X8 Key Features:
* Four corners for easy one hand use and one touch access to applications
* Customise the four corners with your favourite apps and add widgets to your homescreens
* Enjoy games, video, internet and more on the 3-inch screen
* Timescape shows all your communication in one place for ultimate simplicity
* Android Market – thousands of applications to keep you entertained
* 3.2 MP camera – snap away and upload instantly to Facebook

The XPERIA X8 supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/2100 and UMTS HSPA 800/850/1900/2100. The XPERIA X8 will be available in selected markets from Q3 in the colours White, Dark Blue/ White, Aqua Blue/ White, Pink/ White, Silver/ White.

Courtesy: Sony Ericsson
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