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A milestone service in the Indian Music Industry Over 1.5 lakh songs available across various genres Download unlimited FREE music.

In step with its efforts to bolster its youth-centric services portfolio in India, Virgin Mobile today announced yet another Industry-first Offering of "MUSIC UNLIMITED". This service is a milestone in the Indian Music Industry as this is the first time that users can access a massive music library across all genres for FREE.

Music Unlimited offers the freedom to its customers to enjoy any form of music be it as their Tring Tune (CRBT), ringtone (MP3/Poly/Mono) or download of full songs onto their mobile phone, ABSOLUTELY FREE!

This service gives an opportunity to its customers to download free content from a massive music library comprising over 1.5 lakh songs spanning various genres, ranging from latest Bollywood chartbusters (Hello Darling, Dabaang, Ashayein, etc), Western Rock, Pop, Bhangra, Indi Pop, Bengali, Tamil, Telugu, Malayalam (Aathmakadha, Avan, etc) and much more.

Commenting on this proposition M.A. Madhusudan, Chief Executive Officer, Virgin Mobile India said "Music is an integral part of the lives of youth and their mobile phones are their newly evolved 24×7 music stations. Catering to this segment's consumption of music, this service which will be offered to Virgin Mobile customers FREE of COST. Through this service, we at Virgin Mobile aim at changing the way music is consumed and reinvent the ways youth experience music every day. With the launch of Music Unlimited service, Indian youth have an access to best of the music content for FREE."

To avail this service, customers have to just call at 586865 (charges @ 10p/sec).

Virgin Mobile is India's first national youth-focused mobile brand. Virgin Mobile branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin group. Virgin Mobile India facilitates Tata Teleservices with experience and expertise in designing, marketing and servicing of Virgin Mobile branded products for the youth segment. Virgin Mobile services are being supported from offices across India and the current employee strength is about 800 personnel. Virgin Mobile branded service can be enjoyed by customers in over 4, 50,000 cities, towns and villages across India.

Virgin Mobile bagged the 'Most Innovative Mobile Services' award at the Annual Infocom National Telecom Awards in 2009. Also in the SAARC Countries Mobile User Survey 2008, Virgin Mobile India has been ranked as No. 1 in Customer Satisfaction. On the overall satisfaction parameters Virgin Mobile scored over 95%. Taking the Goa Fest 2009 by storm, Virgin Mobile India bagged 7 Abby awards at India's most prestigious National Advertising Awards Festival! This included 4 silver and 3 bronze Abbys for innovative and distinctive campaigns across Print, Radio, Outdoor and Event. In the recently held Emvies Awards 2009, Virgin Mobile has won silver and bronze for the Best Media Strategy (Services) and Best Media Innovations (Events) categories respectively. This year, Virgin Mobile India bagged Bronze “Effies” and earlier it bagged the Silver 'Effies' for its creative ideas and market effectiveness of its clutter-breaking campaigns. It has also been rated 15th in the Buzziest Brands of the year Poll 2009 conducted by afaqs.com and 27th most trusted brand by ET. For further information, please log on to www.virginmobile.in.

Courtsey: Virgin Mobile India