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Motorola Launches Motorola XT615 Smartphone in January 2012 in Indian Market

Tuesday, November 29, 2011 Posted by John
Motorola just launched the Motorola XT615 mid-range Android handset in China, Taiwan & soon likely to launch it here in India at an expected price of 17,000 in January 2012.
The Motorola Xt615 is Powered by an 800MHz processor, runs on Google Android v2.3 Gingerbread OS, 8MP Camera with LED Flash, Great Ultra Slim Foam factor to the mid-range segment, lanyard hole to attach your keychains or charms to add a personal flavour & other Great features in this Android Smartphone.

The Motorola Xt615 Android phone offers a unique proposition with a large 4 inch screen, Besides, it has 3G, WiFi, Bluetooth, GPS. This combination has been chosen so that price could be kept lower without compromising on feature list.

Every other aspect of the phone seems to be high-end except for the processor. Even RAM and ROM are 512 MB and 1 GB respectively and this we believe will afford the phone a decent performance.

"Motorola has always been about connecting style with technology," said Ritchie Ma, general manager of Motorola Mobility Taiwan limited.

"The new Motorola XT615 embodies the connection of style and technology with one more great advantage: a price that's almost too good to be true. Now an amazing combination of power and style is within the reach of more people than ever before," he added.

There will be two colours - dark grey and white. The phone will be available in Taiwan starting December 15th. Given Motorola's budget credentials and past history, the device is expected to be launched in India by end of January or probably before that. Notably, Moto Razr came to India within a month of its international launch.

However for Motorola, the biggest challenge will be to price the phone right. In Taiwan currently it has been priced at an India rupee equivalent of Rs 18,600. However at that price it will be undercut by Samsung Galaxy S I9003, which has same screen size and bigger 1GHz processor, though only a 5 megapixel camera. And LG Optimus Black with a similar feature set as that of the Samsung Galaxy S I9003. Both the phones are selling at close to Rs 17,500 to Rs 18,000.
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