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LAVA Mobiles, one of the fast growing brands in Indian mobile industry, has unveiled its all new QWERTY phone LAVA B8. Lava B8 promises to be a complete business phone as it has all features that a business phone should have –Push mail, Wi-Fi, Touch pad, long Battery. This device would help professionals and young entrepreneurs, who always want to access mails and remain connected, on the go.

Commenting on the launch of LAVA B8, Mr. Sunil Raina, Chief Marketing Officer, LAVA International Ltd. said, "The launch of Lava B8 fulfills the need of a large segment of businessmen and professionals to remain connected at all times through its unique combination of features like Push mail, Wi-Fi & Track Pad. Through our customer insight driven innovations we constantly attempt to bridge the customer need gap in keeping with our core value of empowering people.

"Lava B8 combines Stylish design with unbeatable performance and enhanced specifications that will appeal to the business users and gadget-lovers who require the best & rarest combination of innovation, design and technology in one compact package – in the form factor of their choice." he added.

The push mail and Wi-Fi ensure connectivity and smarter management of professional & personal tasks; up to 10 Email accounts can be added in one phone. Lava B8 supports most of the Email accounts available today including office & personal Email accounts. Wi-Fi enables to access Internet at high speed and with growing trend of Wi-Fi hot spots this phone provides high speed internet outside home and office. High Power Battery ensures long power backup so that users remain connected seamlessly. Track pad provides the ultimate ease of use and quick navigation through phone menu. All these attractive features come in an elegant and metallic design.

Lava B8 has a 2.3 inch High resolution screen and full QWERTY keypad with impressive 3.2MP digital camera with LED flash, MP3/MP4 Compatibility, and A2DP Bluetooth. User-friendly Interface which aims at providing amazing experience with Track Pad, Dual SIM, and Auto Call recorder; are some of the integrated facets of this handset. It also comes along with expandable memory support of Up to 16 GB, which ensures enough space for multimedia files.

Lava B8 also features numerous entertainment options including Java embedded games with inbuilt G –Sensor which allows users to switch between songs & wallpapers by shaking the phone, and advanced connectivity options with utility applications like nimbuzz, Snap tu, and opera mini are the standard features of handset. Experience this phone will also let the techno geeks use the common networking sites like facebook, twitter & special chat applications to remain connected with GTalk & Yahoo messenger.

Courtsey: Lava Mobile India

Lava Mobile, one of the leading mobile brands in India is proud to be the first handset brand to incorporate Rupee Symbol in mobile phones. It is a matter of pride for India to be the fifth nation having a currency symbol of its own. Lava, always a leader in consumer insight driven innovations ensured that the Indians did not have to wait too long to have it on their mobile phone keypad.

Lava B5, the latest model from Lava bears the rupee symbol in its keypad. Incidentally B5 is also the first phone with world's first Alpha keypad with keys arranged in ABCD order. There was a lot of discussions regarding the time period required to incorporate the" symbol in computer or mobile keypad. The estimated time varied from 6 months to two years.

Mr. S.N Rai- Co Founder and Director, Lava Mobile said, "We took this as challenge to ensure that Indians can type" symbol long before than the anticipated time. Around the occasion of Independence Day announcing the incorporation of "symbol in the mobile keypad will be a tribute from Lava family to the entire nation. The currency symbol on the keypad of their mobiles will make millions of Indian proud. We are happy to be the catalysts of spreading this spirit."

This may not be a technological breakthrough for Lava but this definitely is a testimony of the passion to provide value to the user by adopting new concepts. It also shows their commitments to adopt new design, technology and innovation in the shortest possible time.

Courtsey: Lava Mobile

LAVA International Ltd., one of the leading companies in Indian mobile industry is again all set to freeze you with its new launch, i.e., M23.

LAVA Mobiles has unfurled a new handset - LAVA M 23, the music series, which is a perfect blend of entertainment and fun and which would undeniably accomplish the quirk for music. LAVA M23 is a stylish, Dual SIM phone that has been designed for the music lovers. The phone has high acoustic clarity and has capability to beat the heart of the listeners and also comes with an audio jack, which makes the feel ofmusic clearer. It is available at Rs.4, 499/-


As music mania kicks off on every young mind and craze for such gadgets booms in the market, LAVA International also decided get this fever down by providing a power packed handset which will appeal to our young generation and those who are always in a freak of adding a spunk of attitude in their standard of living.

M23 is pre loaded with MP3 player that enable users to explore and enjoy different melodies at ease. It comes with an expandable memory up to 8 GB that allows you to store more than 1500 songs. For sharingmusic library with others, there is Bluetooth with data transfer capability. The Bluetooth also has A2DP profile through which the music can be enjoyed on wireless Bluetooth enabled headsets.

And those who have the temptation of hearing the music along with visualization then M23 is the best buy as it supports MP4 and has high resolution 2.2 inches TFT, 65k colour screen, to enjoy video playback. To increase the capability of capturing your golden memories this handset comes with a digital camera of 1280*1024 pixels. Combined with a digital camera, and MP4 player, LAVA M23 would definitely tap the veins of its customers as this is the handset for those who like to listen to their music collection on the go. The phone also features FM radio, making you cherish and enjoy your FM heroes.

With 850 mAh battery which provides long talk time up to 5 - 6 hours and expandable memory options would enable the users to hoard all their stuffs. The extra sophisticated features such as WAP support and GPRS have been incorporated in this advanced gadget.

The initiative to mesmerise and tap the veins of customers doesn't end up here. There is something left in this magic box, as it comes with 2 more utility accessories - a desktop charger and one extra battery along with 2GB Micro SD Card. "LAVA – Power in your hands", would prove to be a golden hand shake as the company has opted the mantra of duality with the launch of this handset, as offering dual SIM along with dual batteries. Breaking the clutter in the world of monotonous candy bar phones, M23 stands at the bay, because of its high tech design and looks which has the power to mesmerise anyone.

Commenting on the launch of M23, Mr. SN Rai, co-founder & Director, LAVA International Ltd., said that, "Nowadays mobile phones are becoming a need more than a necessity, need of flaunting with the tech rich gadgets amongst good pals. And this kind of behavior has been seen generally in the youngsters. That's why taking the market scenario and going through the needs of such instincts we decided to come up with a product that would cherish our youth."

He added that, "These instincts like listening music on the go while going to school, college or office. This was the vein which we tapped and came up with a handy solution of coming up with a phone that would deliver good quality music. With the beats of high quality music and other features, we are very sure that M23 would grab hold of the heart beats of all Indian Young Turks."

Courtesy: LAVA International Ltd