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Micromax is proud to be the Title Sponsor of the 11th IIFA Awards to be held at Sri Lanka. This year IIFA Awards presentation ceremony will be held at Sughathadasa Indoor Stadium in Colombo, The capital city of Sri Lanka and it will start from 3rd June to 5th June, 2010.

Micromax will introduce a limited edition IIFA Awards mobile phone and also provide content on it for its consumers, there shall also be a consumer promotion where consumers would rub shoulders with celebrity's at the event.

Mr. Vikas Jain Business Director, Micromax, said "Micromax is delighted with its association with the IIFA Awards – a platform that is synonymous with innovation and appeal as is Micromax. Our partnership with IIFA will provide a unique experience for our consumers thereby strengthening our relationship with the Indian Diaspora across the globe specially the youth. We are sure that the Micromax IIFA Awards will reach new heights as never seen before."

Mr. Sabbas Joseph, Director- IIFA said, "IIFA is pleased to partner Micromax as the title sponsor of the IIFA Awards 2010. We believe that this partnership lend a unique flavour to the IIFA celebrations. The Micromax IIFA Awards will enthrall audience, viewed by over 500 million viewers worldwide"

Courtesy: Micromax India