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Nimbus Sport has entered into an agreement with Micromax, one of India's leading Telecom Hardware company, for the Title Sponsorship of the Asia Cup 2010. The Event will be called the Micromax Asia Cup 2010.

Billed as one of the World's premier cricketing events, the Micromax Asia Cup 2010 will feature the top 4 cricket teams of the continent (India, Pakistan, Sri Lanka and Bangladesh) battling it out to secure the title of Champions of Asia. The Event will be played in Sri Lanka from the 15th to the 25th of June 2010 (Schedule below).

Announcing the sponsorship, Yannick Colaco, Chief Operating Officer, Nimbus Sport said, "We are extremely pleased to welcome Micromax to the most anticipated cricket event of the year. The Micromax Asia Cup 2010 has attracted phenomenal interest from corporate brands across Continent and we will announce our line-up of Official Sponsors to the Event shortly"

Commenting on the association, Mr. Vikas Jain, Business Director, Micromax said, "Cricket is a great platform to connect with the youth not just in India but also in all SAARC countries. The Asia Cup is one of the biggest events in cricketing action and thus the perfect platform to attract youth attention. Our earlier associations with cricket have reaped positive results and we plan to continue the same in future. With great cricket action anticipated this season and Nimbus Sport as our partner we are very optimistic about the Micromax Asia Cup 2010."

As previously announced the television coverage of the entire Series is being produced by Nimbus Sport and in India will be broadcast on NEO Cricket.

Courtesy: Micromax