T-Mobile USA Launches First Nokia Windows Phone in Jan 2012
Wednesday, December 28, 2011
It is Official that T-Mobile USA will come with the First Windows Phone Lumia 710 from Nokia in the USA by Jan 11 2012. T-Mobile & Nokia Mobiles announced on Dec 14 2011 the Upcoming availability of Nokia Lumia 710.
Nokia Lumia 710 is the first Windows Phone from Nokia in the U.S., and it has been long anticipated since Microsoft Corp. and Nokia signed a partnership deal to have Nokia adopt Windows Phone as its “primary smartphone operating system” in a bid to stay competitive in the mobile industry.
The deal could be a big one for Bellevue-based T-Mobile, which is the only major wireless carrier without an iPhone in its lineup and faces increasing opposition to its proposed $39 billion merger with AT&T.
The Lumia — which has caught some attention not only as the second coming of Nokia, but for the unfortunate coincidence of its name translating as "prostitute" in Spanish — will give first-timers (and more experienced users) a 4G experience at an entry level price of $49 (after a $50 mail-in rebate, with a two-year commitment to the carrier). Unlimited family value plans (which include calls, texts and data) start at about $50.
"Our strategic mission is to bring 4G data and smartphones to mass of 150 million people who have yet to upgrade to a smartphone," said T-Mobile senior product manager Rhone Rarick, in an interview earlier today.
"We've seen from research, with consumers upgrading to smartphones, there is an intimidation factor. Windows Phone is a light touch operating system," Rarick said. "It doesn't require a lot of maintenance. You don't have to download a ton of apps for a great social experience. It's a very intuitive experience from screen to screen."
Nokia unveiled its first Windows Phones -- the Lumia 710 and the Lumia 800 -- back in October, but said they wouldn't be available in the U.S. until 2012. Nokia has been heavily marketing the two devices in Europe.
Nokia is banking on its partnership with Microsoft – on whose operating system Nokia is now mostly dependent – to regain its former dominance in the mobile world. The success of the Nokia partnership is also critical for Microsoft as it looks to boost its smartphone market share beyond 5 percent and compete with the iPhone as well as Google's Android devices.
T-Mobile says it is targeting the nearly 150 million Americans who have yet to purchase their first smartphone.
The device is expected to be available at T-Mobile retail stores, select dealers and retailers nationwide, and online from T-Mobile starting Jan. 11. The Nokia Lumia 710 is expected to be priced at $49.99 after a $50 mail-in-rebate card if buyers sign a two-year service agreement.
Nokia Lumia 710 is the first Windows Phone from Nokia in the U.S., and it has been long anticipated since Microsoft Corp. and Nokia signed a partnership deal to have Nokia adopt Windows Phone as its “primary smartphone operating system” in a bid to stay competitive in the mobile industry.The deal could be a big one for Bellevue-based T-Mobile, which is the only major wireless carrier without an iPhone in its lineup and faces increasing opposition to its proposed $39 billion merger with AT&T.
The Lumia — which has caught some attention not only as the second coming of Nokia, but for the unfortunate coincidence of its name translating as "prostitute" in Spanish — will give first-timers (and more experienced users) a 4G experience at an entry level price of $49 (after a $50 mail-in rebate, with a two-year commitment to the carrier). Unlimited family value plans (which include calls, texts and data) start at about $50.
"Our strategic mission is to bring 4G data and smartphones to mass of 150 million people who have yet to upgrade to a smartphone," said T-Mobile senior product manager Rhone Rarick, in an interview earlier today.
"We've seen from research, with consumers upgrading to smartphones, there is an intimidation factor. Windows Phone is a light touch operating system," Rarick said. "It doesn't require a lot of maintenance. You don't have to download a ton of apps for a great social experience. It's a very intuitive experience from screen to screen."
Nokia unveiled its first Windows Phones -- the Lumia 710 and the Lumia 800 -- back in October, but said they wouldn't be available in the U.S. until 2012. Nokia has been heavily marketing the two devices in Europe.
Nokia is banking on its partnership with Microsoft – on whose operating system Nokia is now mostly dependent – to regain its former dominance in the mobile world. The success of the Nokia partnership is also critical for Microsoft as it looks to boost its smartphone market share beyond 5 percent and compete with the iPhone as well as Google's Android devices.
T-Mobile says it is targeting the nearly 150 million Americans who have yet to purchase their first smartphone.
The device is expected to be available at T-Mobile retail stores, select dealers and retailers nationwide, and online from T-Mobile starting Jan. 11. The Nokia Lumia 710 is expected to be priced at $49.99 after a $50 mail-in-rebate card if buyers sign a two-year service agreement.
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