Latest Mobile Phones Search

INQ Mobile Starts Advertising Campaign for INQ Chat 3G & INQ Mini 3G in India

Friday, June 4, 2010 Posted by John
INQ Mobile, the wholly owned subsidiary of Hutchison Whampoa, has announced the launch of its first ever advertising campaign for India, showcasing its vision of proper Internet Communications for the 'Facebook Generation'.

INQ entered the Indian market on March 2010 with its social networking phones, INQ Chat 3G and INQ Mini 3G – its latest phones built with the internet at its core. Beginning on 4 June 2010, the campaign aims to convey the attitude and personality of the INQ brand and a generation who have grown up with the internet always in their lives.

The multimedia campaign covers print, TV, radio across four of the largest Indian metros and also spans a breadth of digital activities including online, search and social networking sites. The campaign will also carry straplines which underline INQ's award-winning features and INQ's credibility as the true home of always connected communications devices.

The advertisements will be aired across all news and entertainment channels and will be supplemented by outdoor media. Designed and conceptualized jointly by INQ and EURO RSCG, this campaign breaks the mould for handset advertising in India.

INQ marketing director and co-founder, Jeff Taylor, said, "INQ was created for the new generation all over the world who live online 24x7 and are driving a social revolution. Our first Indian campaign, headlined as 'INQUILAB', is about that generation and executed in a style very natural to us. We shot the campaign in conjunction with some of India's most talented photographers, directors and models, and are thrilled with the results. Our handsets deliver super fast 3G access with the simplest, most useful social networking tools in the market."

Speaking about the new campaign, Satbir Singh, Chief Creative Officer , Euro RSCG said, "The Strategic Intent or the campaign was to sharply define a space in a category which has seen multiple launches recently. The INQ campaign aims to establish a brand which is born in today's world of social revolution. No one till date has looked at the mobile phones along the vectors of fashion and social revolution. INQ talks a new, refreshing language of friendship, bonding and sharing. The creative idea of 'INQUILAB' is an exciting cocktail of this social revolution and fashion, which is so integral to the brand. The advertising talks about INQ as the newest instrument of change!"

Currently, INQ Mobile handsets can be purchased in seven major cities at over a 1000 retail points.

Courtesy: INQ Mobile
Labels:

Labels

samsung (56) nokia (53) LG (26) LG Mobile Phones (23) HTC (22) samsung mobile phone (22) LG Mobiles (21) samsung mobile (21) BlackBerry (16) sony ericsson (16) Micromax (15) nokia mobile phones (15) nokia mobile (13) BlackBerry Smart Phone (12) Motorola (12) BlackBerry Mobile Phone (9) HTC India (8) karbonn mobiles (7) zen mobile (7) Fly (6) Fly Mobile (6) Fly Mobile Phones (6) spice (6) zen mobiles (6) Apple iPhone (5) BlackBerry Mobile (5) zen (5) LAVA (4) Videocon Mobiles (4) Airfone (3) Apple (3) G-Fone Mobile (3) Mi-Fone (3) Nokia E-Series Mobile (3) Verizon Wireless (3) lemon mobiles (3) nokia E75 Mobile Phone (3) Airtel (2) Android mobiles (2) Apple iPhone 3G (2) Gresso (2) HTC Desire (2) HTC HD2 Windows Mobile (2) INQ Mobiles (2) Microsoft (2) Mobiado (2) Motorola Smartphone (2) Movil Mobiles (2) OLIVE (2) Sprint (2) T-Mobile (2) Wynn Telecom (2) Wynncom (2) intex mobile (2) lava mobile india (2) lava mobiles (2) samsung largest mobile phone (2) spice mobile (2) windows mobile phone (2) world's largest phone (2) ALCATEL (1) ALCATEL Mobile (1) AirNet (1) AirNet Mobile (1) Airfone AF 222 Duo (1) Airnet Mobile Phones (1) Asia Cup 2010 (1) BlackBerry 9630 (1) BlackBerry 9630 Niagara (1) Coolpad (1) Coolpad Communications (1) Gramin Asus (1) Gramin Asus Mobile Phones (1) Gramin Asus Smartphone (1) Grapes (1) HTC Magic (1) HTC Tattoo A3232 (1) HTC Touch (1) Kobian (1) Kobian India (1) LG Eigen GM730 (1) Lemon Mobile (1) Lemon Mobile India (1) MVL Telecom (1) Mercury Desktop Mobile (1) Micromax G4 Gamolution Mobile (1) Mobiado Gold Mobile Phones (1) Mobile TV (1) NTT DOCOMO (1) Nokia E75 Features (1) Nokia E75 Specifications (1) Nokia X7 (1) Olive Mobile (1) Olive Mobiles (1) Olive Wiz VGC800 (1) Onida (1) Onida i21 (1) RIM (1) Radio Mirchi (1) Reliance Mobile (1) Rocker Mobiles (1) Samsung Galaxy i7500 (1) Samsung Slimmest Android Mobile (1) Telstra (1) Triple SIM Mobile Phone (1) Versace (1) Videocon Mobile Phones (1) Vodafone (1) amazing mobile phone (1) black berry bold clone mobile (1) diamond mobile phones (1) free live cricket (1) google phone (1) htc wildfire s (1) iBuzz mobile (1) iPhone (1) iPhone 3GS (1) ipl karbonn mobiles (1) ipl official partner (1) lenovo (1) live cricket (1) luxury mobile phone (1) micromax andro a60 Features (1) micromax andro a60 Mobile Review (1) micromax andro a60 price (1) micromax andro a60 specifications (1) nokia 5030 (1) nokia 5130 (1) nokia 5130 features (1) nokia 5130 specifications (1) nokia 5130 xpress music (1) nokia 5330 (1) nokia 5730 (1) nokia 6303 classic (1) nokia 6700 classic (1) nokia n9 (1) nokia smartphone (1) nokia x6 (1) nokia xpress music (1) samsung 4g mobile (1) samsung galaxy ace (1) samsung galaxy cooper (1) samsung galaxy s2 (1) samsung guru mobile phones (1) samsung jet (1) samsung mobile tv (1) samsung nexus s (1) samsung rocket mobile (1) samsung watch phone (1) sony ericsson t715 (1) spice m-6 sports (1) spice mobile features (1) tata (1) virgin mobile (1) world's most expensive mobile phone (1) world's slimmest watch mobile phone (1) zen m25 (1) zen m40 (1) zen z77 (1)