MVL Telecom Lauches First Push Mail Mobile Phones in India
Tuesday, June 8, 2010
MVL Telecom has become the first Indian Mobile Handset Company to launch the Push Mail feature in its mobile handsets. The feature which was earlier confined only to the high end models of the Global Mobile handset brands will now be available on MVL mobile phones, priced around 50% lower than these brands.
Creating a distinguished niche in this already cluttered space, Premadip Rishi, Chairman - MVL said, "the launch of push mail feature for the first time by an Indian mobile handset company reflects our Company's philosophy of introducing technologically advanced products at competitive price points".
With a legac
y of over 30 years of expertise in the consumer electronics industry MVL is venturing into the Rs700bn mobile handset industry in India. The company plans to roll out its mobile handsets through brand 'MVL' under the newly formed separate entity named MVL Telecom Limited.
The product innovations are spread right from the product features to the operation integrations to service back-ups. MVL Telecom will be the first ever Indian mobile handset Co. to launch the PUSH MAIL feature, complemented with a track-pad, which were available only in the high-end handsets offered by global players.
Talking on who the competition is, Rishi said, "we don’t have any competition since we are offering high quality handsets with innovative technology at less than half the price of the other global players and in the entry-level category, we have smart handsets at unmatchable pricing."
MVL Telecom intends to offer distinct products which will come pre-equipped with VAS complementing the overall brand positioning of High Quality products at smart prices.
The company has hugely invested in setting up an own international R&D Center by investing US$5mn, which will focus on introducing latest technology, consumer centric products at the most competitive price points.
This pledge further gets reinforced with the Company’s plans to set up an L4 Service center to cater to all service back-up need, right from basic servicing to component level repairing. MVL telecom will make significant initial investments and will set up its service centre in Gurgaon. Premadip Rishi, Chairman - MVL, says, "The commitment to the Indian subcontinent reflects in the history of our company and the fact that the investments made in the R&D and L4 centers shows that MVL Telecom will become one of the top 5 dominant handset player operating in the Indian market."
"In an endeavor to complement GOI's plans to increase the rural teledensity from the current 18% to 40% during the next 5 years, MVL Telecom will be introducing quality handsets at very competitive prices", he further added. Reinforcing the above vision MVL Telecom will soon setup a manufacturing plant in India thus raising the bar for quality products at competitive pricing. Currently, the company products are manufactured at the from the World’s leading facility – Foxconn.
The company is determined to establishing itself in the Indian Mobile Handset space through the most experienced and automated sales and product teams in the industry, and the Group’s expertise in foreign trade and fund raising through equity and debts will further reinforce the commitment.
Courtesy: MVL Telecom
Creating a distinguished niche in this already cluttered space, Premadip Rishi, Chairman - MVL said, "the launch of push mail feature for the first time by an Indian mobile handset company reflects our Company's philosophy of introducing technologically advanced products at competitive price points".
With a legac
y of over 30 years of expertise in the consumer electronics industry MVL is venturing into the Rs700bn mobile handset industry in India. The company plans to roll out its mobile handsets through brand 'MVL' under the newly formed separate entity named MVL Telecom Limited.The product innovations are spread right from the product features to the operation integrations to service back-ups. MVL Telecom will be the first ever Indian mobile handset Co. to launch the PUSH MAIL feature, complemented with a track-pad, which were available only in the high-end handsets offered by global players.
Talking on who the competition is, Rishi said, "we don’t have any competition since we are offering high quality handsets with innovative technology at less than half the price of the other global players and in the entry-level category, we have smart handsets at unmatchable pricing."
MVL Telecom intends to offer distinct products which will come pre-equipped with VAS complementing the overall brand positioning of High Quality products at smart prices.
The company has hugely invested in setting up an own international R&D Center by investing US$5mn, which will focus on introducing latest technology, consumer centric products at the most competitive price points.
This pledge further gets reinforced with the Company’s plans to set up an L4 Service center to cater to all service back-up need, right from basic servicing to component level repairing. MVL telecom will make significant initial investments and will set up its service centre in Gurgaon. Premadip Rishi, Chairman - MVL, says, "The commitment to the Indian subcontinent reflects in the history of our company and the fact that the investments made in the R&D and L4 centers shows that MVL Telecom will become one of the top 5 dominant handset player operating in the Indian market."
"In an endeavor to complement GOI's plans to increase the rural teledensity from the current 18% to 40% during the next 5 years, MVL Telecom will be introducing quality handsets at very competitive prices", he further added. Reinforcing the above vision MVL Telecom will soon setup a manufacturing plant in India thus raising the bar for quality products at competitive pricing. Currently, the company products are manufactured at the from the World’s leading facility – Foxconn.
The company is determined to establishing itself in the Indian Mobile Handset space through the most experienced and automated sales and product teams in the industry, and the Group’s expertise in foreign trade and fund raising through equity and debts will further reinforce the commitment.
Courtesy: MVL Telecom
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